Cogent Ease of Management (£EMI) is aimed at customers wanting to capitalise on live vigorous calves born without assistance. All CBI figures are displayed as average on bulls used in EMI mix straws.

It is a fertility enhancing semen that features bulls with variations in maturation rates and all bulls within the mix score above £40 on the EMI value. Selecting sires ranking highly for £EMI gives dairy cows the best chance of a profitable lactation. It provides consistent quality calves that are easily managed and full of vitality.